When you’re presenting, the last thing you want to be is boring. Keep your audience captivated by enlisting the help of a projector. But with so many to choose from, how do you know which one is right for your small business? The four most common types of projectors for small business owners are: LCD (liquid crystal display), DLP (digital light processing), LED (light-emitting-diode) and pico (handheld) projectors.
LCD projectors are typically known for their crisp, sharp look. LCD is also the most popular technology available — projector manufacturers using LCD technology claim over 50 percent of the world market. Plus, they offer great flexibility where they can be mounted or placed. And keep an eye out for 3LCD technology — it powers many projectors today that use three chips to deliver even more vibrant, true-to-life images.
DLP projectors have about a million or so tiny mirrors that create a Hollywood cinema–like picture quality. A DLP chip minimizes gaps between pixels, creating a seamless picture; that’s why pixel structure is noticeably less visible than LCD projectors. Plus, DLP projectors are smaller and lighter than many counterparts. You’ll often find DLP technology in higher-end office projectors, large auditorium and digital movie theaters, as well as portable projectors.
LED projectors are becoming more popular, and the technology is used in home theater projectors, business and education projectors, and even the emerging market of handheld and mini-projector systems. LED light sources have some advantages over conventional lamps because they require little maintenance (no lamp needs to be changed). LED light sources also last significantly longer than the competition, and the technology is greener than alternative conventional projector lamps.
Handheld Projectors (Also Called “Pico Projectors”)
The pico projectors are handheld and use a solid-state light source, such as LED, instead of a conventional lamp. Pico projectors are less than one pound, fit comfortably in pants or shirt pockets, and are extremely convenient for portable uses. However, their resolution remains much lower than other types of projectors.
Which Is Right for Your Business?
As the options seem limitless, what projector is right for you? Some considerations are easy: Where and how are you using the projector? If the projector is for someone who travels and needs a projector only in rare circumstances, the smaller the better. In a conference room where you will be presenting major sales presentations and want to show off the beauty of your products, a high-end projector with excellent image resolution and brightness (measured in lumens) is the way to go.