Being involved in the community is natural for most business owners. You take
pride in your area and want to see it grow and improve. But when you’re busy
running a business, it’s easy to put off community involvement while you handle
things like making payroll and courting new clients.
It doesn’t take a lot of time or money to help important causes in your
community, though. And the benefits are worth it. A survey done by Cone Inc.,
titled “Millennial Cause Study,” found that 83 percent of people trust a company
more if it is socially and environmentally responsible.
Here are a few simple ways to give back and get involved:
1. Donate goods or services to an auction. Charitable
organizations host raffles and auctions for fundraisers all the time. Donating
goods or services is a great way to help out without having to write a check.
Plus, your business earns free publicity just for attending the event.
2. Sponsor a charitable event hosted by a major
client. Here’s a time when writing a check makes sense. If one of
your clients sponsors a major event each year, be sure to get involved and gain
3. Pick a cause and plan your own event. You don’t have
to piggyback with someone else. If there’s a cause that means a lot to you, use
your business to support it. A law firm in Oklahoma City started an annual Day
of Kindness to combat hunger in the area. The event has grown each year (and
gotten more publicity). Last year they gave away more than 5,000 turkeys.
4. Join a local organization. If you’re not sure where
to start, join your local Chamber of Commerce or Rotary club. Civic
organizations like these have lots of resources and ideas about ways to
5. Let your employees choose. Giving back feels good,
and employees appreciate a chance to volunteer. Give your employees a few hours
or an entire day a few times a year to get involved with organizations that are
important to them. The benefits are two-fold: Your community is better off, and
your employees are happier.